CASE STUDY — MAKE.COM

Agentic
Content Pipeline

Manual content production from brief to publish consumed 6+ hours per campaign with no review checkpoints or retry logic.

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APPROACH

How it was built.

Make.com scenario connects Typeform webhooks to HubSpot CRM, LLM lead classification API, proposal template generation, and calendar booking automation.

RESULTS

Measured outcomes.

Verified Metrics

  • 80% time saved per campaign cycle
  • Zero manual handoff steps remaining
  • Full retry and error monitoring deployed

Pipeline Architecture

Pipeline Flow

Brief Input LLM Agent Review / Retry Slack / CMS

Stack: n8n · OpenAI · Claude · Slack · JSON Mapping

TECHNOLOGY

Built with.

n8n AI Agent nodes, OpenAI GPT-4o, Anthropic Claude, Slack webhooks, custom JSON data mapping, error/retry handling, and process monitoring.

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